Last month I had the pleasure of sitting on a "Social Media for Business" panel discussion with Louise Clements, the Director of Sales for Facebook Canada. She shared with me some of the latest data on Canadian Facebook users that I would like to pass on. The most staggering figure that I was presented with was that "16 million Canadians spend no less than 1 hour a day on Facebook". Wow Canada has a population 33,212,696~ [stats Canada July 2008]. That's an amazing 48.48% of Canadians in total. This is why they have been working on making fan pages more useful to business and brands. With that level of Canadians engaged daily on Facebook having a fanpage for your brand is more important than ever.
I am just going to post the statistics and will provide some analysis later this week.
13-17 year olds
- 54% Female
- 46% Male
- Each has an average of 220 friends
- They make up 12% of the Facebook population.
- They represent 80% of all online 12 - 17 year olds†
How are they using Facebook?
- 77% use it more than email
- 44% use it more than cell phones
- 40% use it more than any other communication tool
13-17 year old Facebook behavior (in the past week):
- 57% add/use an application
- 41% become a fan of a page
- 62% upload/view/share a photo
- 39% RSVP to an event
- 47% share/post/watch a video
- 58% read their news feed
- 13% send a gift [that surprised me!]
18-24 year olds
- 48% Female
- 52% Male
- Each has an average of 247 friends
- They make up 29% of the Facebook population.
- They represent 93.8% of all online 18 - 24 year olds†
How are they using Facebook?
- 82% use it more than email
- 43% use it more than cell phones
- 45% use it more than any other communication tool
18-24 year old Facebook behavior (in the past week):
- 52% add/use an application
- 33% become a fan of a page
- 63% upload/view/share a photo
- 56% RSVP to an event
- 47%share/post/watch a video
- 67% read their news feed
- 20% send a gift
25-34 year olds
- 53% Female
- 47% Male
- Each has an average of 153 friends
- They make up 32% of the Facebook population.
- They represent 27% of all online 25 - 34 year olds†
How are they using Facebook?
- 79% use it more than email
- 49% use it more than cell phones
- 44% use it more than any other communication tool
25-34 year old Facebook behavior (in the past week):
- 50% add/use an application
- 31% become a fan of a page
- 59% upload/view/share a photo
- 34% RSVP to an event
- 44% share/post/watch a video
- 63% read their news feed
- 19% send a gift
35-44 year olds
- 56% Female
- 44% Male
- Each has an average of 85 friends
- 67% are parents
- They make up 16% of the Facebook population.
- They represent 78.2% of all online 35-44 year olds†
How are they using Facebook?
- 58% use it more than email
- 56% use it more than cell phones
- 47% use it more than any other communication tool
35-44 year old Facebook behavior (in the past week):
- 62% add/use an application
- 30% become a fan of a page
- 60% upload/view/share a photo
- 37% RSVP to an event
- 43% share/post/watch a video
- 62% read their news feed
- 26% send a gift
45-54 year olds
- 62% Female
- 38% Male
- Each has an average of 49 friends
- 75% are parents
- They make up 9% of the Facebook population.
- They represent 74.8% of all online 45-54 year olds†
How are they using Facebook?
- 65% use it more than email
- 60% use it more than cell phones
- 49% use it more than any other communication tool
45-54 year old Facebook behavior (in the past week):
- 55% add/use an application
- 28% become a fan of a page
- 64% upload/view/share a photo
- 29% RSVP to an event
- 50% share/post/watch a video
- 58% read their news feed
- 31% send a gift
55+ year olds
- 59% Female
- 41% Male
- Each has an average of 51 friends
- 81% are parents
- They make up 6% of the Facebook population.
- They represent 61% of all online 55+ year olds†
How are they using Facebook?
- 60% use it more than email
- 69% use it more than cell phones
- 40% use it more than any other communication tool
55+ year old Facebook behavior (in the past week):
- 51% add/use an application
- 25% become a fan of a page
- 51% upload/view/share a photo
- 30% RSVP to an event
- 46% share/post/watch a video
- 51% read their news feed
- 30% send a gift
†Statistics are from Comscore July 2009
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