Comments for Is viral the way to recession success? at http://powershiftermedia.com , comment 1 to 1 out of 1 comments http://powershiftermedia.com Thu, 29 Jul 2010 22:27:55 +0100 FeedCreator 1.7.3 http://powershiftermedia.com/123-is-viral-the-way-to-way-to-recession-success#comment-6 Hi JP, A most interesting post, indeed. I love how you show two distinct styles of filmmaking; the "deep" cycle and the "short" cycle. As a documentarian, I'm a fan of the "deep" cycle; mostly because I think audiences, in the long run, are hungry for meaning and connection with a brand. The "short" cycle might provide an instant "connection" part but clearly lacks in creating any long-term "meaning." Also, while many clients (and filmmakers) secretly wish their videos would strike viral "gold," viral is ultimately determined by the audience. My viral plans for this year? Well, I am blessed that clients that aren't seeking viral solutions but meaningful solutions; even it's just for a few eyeballs or thousands. Who knows? Maybe someday in the future we'll see brands merging the "short" cycle with the "deep" cycle in videos. Great post, JP. - Thomas Clifford Sat, 31 Jan 2009 06:12:20 +0100