Comments for Toyota seems to have a sticky Twitter foot too. at http://powershiftermedia.com , comment 1 to 3 out of 3 comments http://powershiftermedia.com Tue, 07 Sep 2010 05:03:00 +0100 FeedCreator 1.7.3 http://powershiftermedia.com/toyota-seems-to-have-a-sticky-twitter-foot-too/#comment-35 It's interesting, you can't help but wonder how much of their tin-eared response is the result of their cultural and geographic distance from customers in the US. The folks engaged in social media on their behalf might be doing all they can, but the fact is the juice to do something more authentic is a long way away. This suggests that the demand for authentic engagement with brands through social media may be a boon to local companies. Offshore brands - even cultural icons like Toyota - have gotten used to communicating with customers through the impotent intermediaries of the broadcast era. They're going to need to make some changes. - Michael Troiano Tue, 23 Feb 2010 16:15:27 +0100 http://powershiftermedia.com/toyota-seems-to-have-a-sticky-twitter-foot-too/#comment-34 Great thoughts as usual, JP. I agree that the over-RTing (how's that for punctuation?) becomes just noise... or worse. By itself, it's not a bad strategy to use Twitter to share customer/user experiences and praise with the larger audience, but: a.) If this was their strategy all along (before the recall issues), it wouldn't reek of desperation. As always, the key to strategy is consistency. b.) How about a summary? Link to a page showing Toyota fans' Twitter stream. This could even be moderated to limit the "U Suck LOL!!" comments. Maybe post the "Top Toyota Tweet Today" once a day... c.) Where's the value? Just saying "My Toyota gets great mileage" or "I like my Prius" doesn't help or inform anybody. Instead, they should limit themselves to RTing valuable tweets like "My local Toyota dealer is open extra hours and wait times are shorter in the evening" or "Here's a great summary of cars affected by the recalls (link)", etc. - Bryan Tue, 23 Feb 2010 12:19:32 +0100 http://powershiftermedia.com/toyota-seems-to-have-a-sticky-twitter-foot-too/#comment-32 This one has Emergency Strategy Session Outcome written all over it...consumers can smell desperation on a corporation the way women can smell it on men. Great post JP. - Doug Brown Tue, 23 Feb 2010 11:10:16 +0100