JP Holecka
Creative Director, Strategist and Founder
New digs, new places to eat
We have physically moved offices to our new building on the edge of Gastown. Some claim it to actually be Gastown but that is not correct, Gastown is further to the north. Our new office is in the historic Dominion Building that was at one time the tallest building in the Commonwealth. I was reluctant to head back over to this side of town after spending many years at other agencies here, but I have to admit it's finally changing... Read more »
TELUS revamps the Community Section of about.telus.com
In the late spring of this year TELUS came to us with the request to completely revamp their Community website. The existing site was hard to navigate and important information about TELUS community involvement, programs and donations were not being showcased well at all. Not that it was the fault of the site's design per say, but rather the business objectives and content had changed substantially since the last major overhaul. TELUS is much more active in the community and funds... Read more »
New corporate photos for Ryan and Myself.
We have been in need of some decent photos for a few months now, so I bit the bullet last week and hired Nordica Photography to shoot Ryan and myself. We set up a nice little route here in Yaletown that would give us the best in variety in scenes and backgrounds. Want to know one of the hardest things to do? Well trying to get the two of us to look naturally happy in front of a camera would be up... Read more »
Powershifter’s New Addition
I would like to take this time to announce that our agency has grown just a little bit more this month. It is my absolute pleasure to welcome Ryan McCormick to the team in the newly created position of Director of Integrated Production. Ryan is an industry veteran that has successfully produced award winning work while at both Blast Radius and Tribal DDB. Ryan's experience producing both digital and broadcast for such brands as Clorox, BC Dairy, BC Tourism, Boston... Read more »
**Blog Post Update**Crowd sourced editorial staff for everyone.
In February of 2009 I blogged about the fact that Twitter was becoming more and more a crowdsourced news editoral application for me. In the post I reviewed how I was using Twitter more as a way to source content and less about conversation. Let me break it down: I create a Twitter account. Then I start to search for, and follow people with similar interests either personally or professionally. Or if you are like me, both. Download an... Read more »
Top Ten Advertisers for Q1 2010
Top Ten Advertisers (Q1 2010) Rank Company Jan - Mar 2010 ($Mil) Jan - Mar 2009($Mil) % Change 1 Procter & Gamble Co $772.6 $656.5 17.7% 2 AT&T Inc $576.4 $455.0 26.7% 3 General Motors Corp $533.7 $415.5 28.5% 4 Verizon Communications Inc ... Read more »
Getting Down to Business!
I was quite flattered to be profiled in Business in Vancouver Magazine last week. It was a real hit with the friends and family on my social networks when I posted it. Kidding aside, the timing could not have been better to be honest. We have been working non stop now for quite some time and it feels good to see that we are getting a little visability for it. There is also something very tactile with being in a print magazine.... Read more »
Less is more – Powershifter Shifts to Mini Cards
With a new Yaletown agency address came the requirement for new business cards. So when I was cleaning out my office drawer I found an old box of Moo Mini Cards that I used personally. I thought that these could be the solution I was looking for. The response when I handed the little cards out personally was always the same. That of wonderment and affection. Those are emotions that I would love to have associated with the brand. They... Read more »
In social media should you choose personal or corporate branding?
The question arose the other night on Twitter, about user @bradinator retiring his personal persona account and focusing more energy on his corporate wine brand's Twitter account @Blackcloudwine. The question put forward was: "Is he committing social capital suicide by doing so and if so why would he do such a thing?". I have been wrestling with the same issue with my agency's @powershifter account vs. my personal @jaypiddy account, so I thought I would wrestle it out here on the PS Blog. Is the personal brand... Read more »