digital_strategy

BCIT - WHATWOULDYOUCHANGE.CA

CLIENT: BCIT

SERVICES PROVIDED: Flash Strategy, UX, Visual Design, Flash Development

POWERSHiFTER was selected by the BCIT IT department to provide strategy, visual design and Flash application development for the image change component of the social networking site whatwouldyouchange.ca. The site was part of an overall recruitment campaign that utilized a   mix of online and offline creative strategies designed to drive leads to the site through a call to action - "What would you change?"

In collaboration with BCIT and Image X Media POWERSHiFTER designed and built the web application in less than 4 weeks. The new site featured a Flash application that enabled users to make a statement on change by uploading and manipulating images and scenes. The scenes were then saved to the site for others to comment and vote on, and promote further change. View the Site