The Unreserved
Winexpert is the world's largest maker of consumer winemaking products and already experienced in social marketing through company's winemaking evangelist Tim Vandergrift. Tim has been publishing the successful company blog since 2007. Looking to expand upon their social marketing initiatives, Winexpert approached POWERSHiFTER to develop a strategy and a platform for a larger community that would lend its self to the brand and deepen Winexpert's relationship with its existing customers and reach out to knew ones.
The objective of The Unreserved social networking site was to create a place where the sharing of ideas and conversations about wine, wine making, food, travel and good living could take place. In that sharing and consumption of editorial and conversational content, the site will in parallel provide exposure, encouragement and education for those not familiar with, or have an unfavorable perception of, winekit winemaking.
Our team looked at all the social networking platforms currently on the market. All had their pros and cons. Some kept your data and others were not flexible enough with the addition of social tools etc. It was one of the tougher aspects of the project to be honest. In the end we chose an open source Ruby on Rails framework that would give us stability, flexibility and a blank canvas to enabled us to create more of a custom community without the risk and costs of building from scratch. We will soon have a case study and a product page about the currenly un-named social platform.
GLEANR
An easy to use web interface was designed that would enable the user to quickly parse their content collected from the web and then redistribute it back into their social network.
The name Gleanr was created to better describe the apps functionality and position the application to fit within a more recognizable web 2.0 vernacular. The type treatment is approachable and the green leaves are a nod to the word glean and it's harvesting origins.
JENEECE PLACE
Jeneece Place will be a home-away-from-home for children and their families who must travel for care at Victoria General Hospital. The idea for the house was the dream of Jeneece Edroff, a phenomenal young lady with an inspiring story to tell. Together with Queen Alexandra Foundation for Children and TELUS, it is Jeneece's goal to build this house by the end of 2010. In order to help create awareness, the project needed an online portal to provide a hub for all Jeneece Place activities and communications.
ATB FINANCIAL - MYATB.CA
ATB Financial turned to POWERSHiFTER, in partnership with NEWAD, for the 2009 myatb.ca summer campaign. Looking to progress two previous successful summer campaigns, POWERSHiFTER worked to improve the already high volume of visits and site registrations. To achieve this, POWERSHiFTER recommended integration of a street-level sign up process via software-enabled iPod Touches and a targeted web banner campaign. The iPod Touch software facilitated direct connection with the target market via branded emails, resulting in an increased conversion rate.
SURF'N BIRD - A TWITTER'S LIFE
First place winner at the Vancouver 2009 Twestival! Inspired by social media's amazing ability to mobilize for great causes, POWERSHiFTER produced a short 60 second video to promote the international campaign for Charity Water. Focused on the questions, "How do you use Twitter? Where do you use Twitter? What do you have to say about Twestival?" inspiration struck while I was running on the treadmill and listening to The Cramps. A little iStockphoto and a few after-effects later, I give you "Surf'n Bird - A Twitters Life." The video won 1st place overall and was generally very well received at the #yvrtwestival.
BCIT - WHATWOULDYOUCHANGE.CA
POWERSHiFTER was selected by the BCIT IT department to provide strategy, visual design and Flash application development for the image change component of the social networking site whatwouldyouchange.ca. The site was part of an overall recruitment campaign that utilized a mix of online and offline creative strategies designed to drive leads to the site through a call to action - "What would you change?"
TELUS ANNUAL REPORT
In 2007, Engine Digital hired POWERSHiFTER to produce the branded content piece above for TELUS Communications' 2007 annual report. TELUS consistently wins awards for their annual reports and this year was no exception.
ENGINE OIL WINE
Many takes, many hours of editing, and even more hours of visual effects later, the story of odd Ed the vintner was born. View the Site View the Video
- Engine Oil Wine - Best Interactive Microsite Business to Consumer - Lotus Award [1st Place]
- Engine Oil WIne -Best Online Single Ad - Merit
- Engine Oil Wine -Best Online Advertising Campaign - Merit
- Engine Oil WIne -Best Self Promotion Interactive - Lotus Award [1st Place]
TELUS.COM
In 2005, TELUS launched a comprehensive overhaul of both front and back end legacy systems. POWERSHiFTER worked with the TELUS Brand Team, Accenture and IBM to redesign all telus.com web pages while implementing the sites new usability features. The end result was a fresh and contemporary new look and feel to telus.com that included enhanced functionality to deliver a better user experience.
TELUS Future Friendly Home
POWERSHiFTER was hired by TELUS to create the Future Friendly Home microsite and campaign. The campaign was designed to bring clarity to the term 'Home Networking' and to position TELUS as the leading provider in this area. The problem was that the subject of home networking was a term that just did not interest or resonate with the average consumer. The request was for an online platform that would engage the customer and answer the question "What is home networking and why do I need it?"
TELUS TV
